Services
PPC services

Services

Running paid ads without a clear plan leads to overspending, inconsistent leads, and low returns. That’s where we come in.

Running paid ads without a clear plan leads to overspending, inconsistent leads, and low returns. That’s where we come in. Our PPC services focus on one thing: getting better outcomes from your ad spend. We work with businesses spending between £500/month and £100k+, all looking for the same result—predictable, measurable performance.

PPC specialist reviewing an ad account on a laptop

Our PPC Services

We manage PPC campaigns across platforms like Google, Bing, Facebook, Instagram, LinkedIn, and YouTube. Our team handles strategy, copy, targeting, testing, reporting, and ongoing adjustments. We don’t outsource. We don’t set and forget. Every click is tracked. Every ad is tested. Every pound is accountable.

PPC specialist reviewing an ad account on a laptop

Google Ads Management

Dealing with high costs and low conversions? We cut wasted spend, improve Quality Scores, and raise conversion rates through precise targeting and relevant ad copy. What you get: A well-structured campaign, better data clarity, and more affordable leads.

  • Average CPC reduction: 22–38% after 30 days
  • Conversion rate increase: 2x to 3.4x
  • Full control over keyword strategy, bidding models, and ad extensions
Bing & Microsoft Ads

Bing & Microsoft Ads

Many businesses ignore Bing—but lower CPCs and a less crowded auction can lead to strong results. Especially effective for B2B, legal, or older demographics. What you get: Lower costs, less competition, and higher intent traffic.

  • CPC: 30–50% lower than Google Ads
  • Reach: Over 1.4 billion Windows users
  • Works well for desktop-heavy audiences
Facebook & Instagram Ads

Facebook & Instagram Ads

Seeing high spend and low engagement? We fix that with creative-led campaigns, targeted audiences, and ongoing testing. What you get: Ads that stand out, tested creatives, and better cost efficiency.

  • CTR increase: 2.2x with creative testing and pixel adjustments
  • CPA reduction: 18–42% within 60 days
  • Lookalike, remarketing, and full-funnel strategy included
LinkedIn Ads

LinkedIn Ads

Struggling to reach decision-makers in B2B? LinkedIn delivers high-quality leads through job title, company size, and industry targeting. What you get: Fewer unqualified leads. More relevant contacts.

  • 65% of B2B clients saw qualified leads double
  • Used by over 90% of Fortune 500 companies
  • Ideal for SaaS, recruitment, lead generation, high-value services
PPC specialist reviewing an ad account on a laptop

YouTube Ads

Video is underused—and overpriced when mishandled. We run campaigns that raise visibility and interaction while keeping views cost-effective. What you get: Targeted awareness without overspending.

  • CPV as low as £0.03
  • 95% of viewers recall brands better after video ads
  • Strong for remarketing and brand awareness
eCommerce PPC

eCommerce PPC

Running shopping ads without structured feeds or audience segmentation results in poor returns. We focus on data quality, precise bidding, and smart campaign structure. What you get: Sales-focused ads aimed at high-intent shoppers.

  • ROAS increase: Up to 4.6x after restructuring
  • Optimised product feeds for Google Shopping
  • Layered remarketing to recover abandoned carts
PPC Audits & Consulting

PPC Audits & Consulting

Already running ads? We review what’s working, what isn’t, and where budget is being wasted. Just the data—no upselling. What you get: Clear insights. Use them yourself or let us take it from there.

  • Wasted spend identified: 18–52%
  • Includes review of keywords, bids, ad copy, structure, and tracking
  • Best for businesses spending over £1,000/month

Common PPC Issues

High acquisition costs

Incomplete or broken tracking

Wasted time managing ads manually

PPC specialist reviewing an ad account on a laptop

Addressing Common PPC Issues

We fix it with:

Proper account structure

Proper account structure

Targeting based on intent

Transparent reporting

Weekly updates, not monthly check-ins

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What Results Can Look Like

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CPA down 42% in 45 days for a B2B SaaS company

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ROAS improved from 1.9x to 5.2x for an eCommerce brand

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Ad spend scaled from £27k to £94k/month in 6 months—while reducing CPC

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3x increase in qualified leads for a UK-based recruitment firm

Tell us about your project

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Pearl Lemon PPC

Let’s strengthen how your business grows