Pearl Lemon PPC, Kemp House, 152 – 160 City Road, London EC1V 2NX, United Kingdom
paid social campaigns built to lower cpa and increase roas. audience targeting, testing, and real-time optimization.
Running ads on social media isn’t the same as running campaigns that produce revenue. We build and manage paid social ads with one purpose: to bring in measurable returns—not just reach or likes. Our approach is built around performance. Every decision we make is based on data, behavior, and outcomes. If it doesn’t convert, we don’t run it.
We offer a full suite of paid social ad services designed to deliver genuine business outcomes. Every campaign we build is aligned with your goals and adjusted based on live performance data—not guesswork.
A sharp strategy is the base of every successful campaign. We align platform strengths with your business objectives for full-funnel coverage. Map out top, middle, and bottom-funnel objectivesChoose platforms based on your target audienceDefine KPIs such as ROAS, CPL, CPA, and CTR
We build audiences based on behavior—not assumptions. Using first-party and platform data, we build custom layers that reflect real purchase intent. Segment site visitors (viewed product, added to cart, no purchase)Create lookalike audiences from purchasers and leadsUse CRM data, email lists, and past events for audience accuracy
We create ad content that prioritizes clicks and conversions over design trends. Each creative goes through testing to find what works best—then we scale it. Write ad copy variations in multiple formatsDesign static, carousel, video, and vertical creativesRun A/B tests for CTAs, headlines, and visuals
Without proper tracking, ad performance data is unreliable. We install, test, and verify platform integrations so every sale and lead is captured. Implement Meta Pixel, LinkedIn Insight Tag, TikTok Pixel, and Conversion APIsConfigure events like Purchase, Add to Cart, Lead, and ScheduleSync offline and first-party data for attribution
Once everything is ready, we launch ads in structured stages. Each ad group is built for cold, warm, or hot audiences and budgeted based on performance expectations. Build funnel-based ad sets (cold, warm, hot) Assign campaign budgets (CBO or ABO)Enable ad scheduling based on user behavior and timezone
We run manual and automated checks every day. The goal is simple: cut spend that’s not working and push the budget to the assets that convert. Monitor platform-specific KPIs dailyReallocate budgets toward high performersPause low-performing creatives and audiences
Every number tells a story. Our reports translate performance into clarity and show you what’s working, what needs to change, and what comes next. Build reports with clear, visual dashboardsCompare campaign performance weekly and monthlyReport on budget, leads, sales, ROAS, and ad fatigue
We don’t let winning ads plateau. Once a concept proves its value, we double down with creative iterations and structured scaling. Identify winning hooks, styles, and formatsDuplicate ad sets and creatives to scale horizontallyAdjust bids and budgets for profitability
People scroll fast. Our ads make them stop—and act. We plan your paid social campaigns based on data, test at speed, and scale only what works.
Budgets range from £1,000 to £10,000+ per month, depending on your vertical and goal. We work with what’s realistic for growth—not overspending for impressions.
Most accounts show promising signals in 7–10 days. The best results come between week 3 and week 6, when we've tested enough creative and targeting combinations.
Yes. We provide:Ad copywritingStatic ad designUGC-style vertical video for TikTok, Reels, and Stories
Yes. We’ve run high-performing lead gen campaigns using native forms on Facebook and LinkedIn, as well as custom-built lead funnels integrated with CRMs.
Share a few details and a Pearl Lemon PPC strategist will reply with next steps, timings and an indicative budget.
