Paid Social Ads – Precision Targeting That Delivers Results

Running ads on social media isn’t the same as running campaigns that produce revenue. We build and manage paid social ads with one purpose: to bring in measurable returns—not just reach or likes.

Our approach is built around performance. Every decision we make is based on data, behavior, and outcomes. If it doesn’t convert, we don’t run it.

Our Paid Social Ads Services – Targeted, Tested, and Refined

We offer a full suite of paid social ad services designed to deliver genuine business outcomes. Every campaign we build is aligned with your goals and adjusted based on live performance data—not guesswork.

1. Paid Social Strategy Development

A sharp strategy is the base of every successful campaign. We align platform strengths with your business objectives for full-funnel coverage.Map out top, middle, and bottom-funnel objectives
Choose platforms based on your target audience
Define KPIs such as ROAS, CPL, CPA, and CTR

2. Audience Targeting and Segmentation

We build audiences based on behavior—not assumptions. Using first-party and platform data, we build custom layers that reflect real purchase intent.

Segment site visitors (viewed product, added to cart, no purchase)
Create lookalike audiences from purchasers and leads
Use CRM data, email lists, and past events for audience accuracy

3. Creative Development and Testing

We create ad content that prioritizes clicks and conversions over design trends. Each creative goes through testing to find what works best—then we scale it.Write ad copy variations in multiple formats
Design static, carousel, video, and vertical creatives
Run A/B tests for CTAs, headlines, and visuals

4. Conversion Tracking and Attribution Setup

Without proper tracking, ad performance data is unreliable. We install, test, and verify platform integrations so every sale and lead is captured.Implement Meta Pixel, LinkedIn Insight Tag, TikTok Pixel, and Conversion APIs
Configure events like Purchase, Add to Cart, Lead, and Schedule
Sync offline and first-party data for attribution

5. Campaign Setup and Launch

Once everything is ready, we launch ads in structured stages. Each ad group is built for cold, warm, or hot audiences and budgeted based on performance expectations.Build funnel-based ad sets (cold, warm, hot) Assign campaign budgets (CBO or ABO)
Enable ad scheduling based on user behavior and timezone

6. Daily Monitoring and Optimization

We run manual and automated checks every day. The goal is simple: cut spend that’s not working and push the budget to the assets that convert.Monitor platform-specific KPIs daily
Reallocate budgets toward high performers
Pause low-performing creatives and audiences

7. Reporting and Performance Analysis

Every number tells a story. Our reports translate performance into clarity and show you what’s working, what needs to change, and what comes next.Build reports with clear, visual dashboardsCompare campaign performance weekly and monthly

Report on budget, leads, sales, ROAS, and ad fatigue

8. Creative Refresh and Scaling

We don’t let winning ads plateau. Once a concept proves its value, we double down with creative iterations and structured scaling.Identify winning hooks, styles, and formats
Duplicate ad sets and creatives to scale horizontally
Adjust bids and budgets for profitability

Frequently Asked Questions

Budgets range from £1,000 to £10,000+ per month, depending on your vertical and goal. We work with what’s realistic for growth—not overspending for impressions.

Most accounts show promising signals in 7–10 days. The best results come between week 3 and week 6, when we’ve tested enough creative and targeting combinations.

Yes. We provide:Ad copywriting
Static ad design
UGC-style vertical video for TikTok, Reels, and Stories

Yes. We’ve run high-performing lead gen campaigns using native forms on Facebook and LinkedIn, as well as custom-built lead funnels integrated with CRMs.

Let’s Make Social Spend Work Like It Should

People scroll fast. Our ads make them stop—and act. We plan your paid social campaigns based on data, test at speed, and scale only what works.

Get In Touch And Contact Us !

Have questions or need assistance? Fill out the contact form, and the team at Pearllemon PPC will be happy to assist you!

Stop Wasting Money on PPC That Doesn’t Convert Let Us Turn Clicks into Customers

At Pearl Lemon PPC, we build and manage high-converting campaigns that actually drive revenue. No guesswork. Just results. Book your free PPC audit today.